
How the World Cup Makes Boredom Look Good
Can you imagine telling someone about a sport where after 90 minutes, a team only manages three shots on goal? It’d be like going to a Bruce Springsteen concert and only hearing three songs.
David Suissa is Publisher & Editor-in-Chief of Tribe Media/91ý Journal, where he has been writing a weekly column on the 91ý world since 2006. In 2015, he was awarded first prize for "Editorial Excellence" by the American 91ý Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the 91ý world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.

Can you imagine telling someone about a sport where after 90 minutes, a team only manages three shots on goal? It’d be like going to a Bruce Springsteen concert and only hearing three songs.

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